For this project, the client was looking for a fun and positive image that their audience could identify with for their branding identity.

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We went through a few revisions and ended up with this unique bomb cut in half with a lightning bolt to symbolize transformations can happen when you break through your biggest obstacles aside from the physical work of reaching fitness goals.

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When you target the mental blocks behind why you haven't previously been able to reach your goals, it makes it easier to push physically with a more positive self image and outlook.

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I had a really fun time with this color palette and design, it came together pretty quickly and the client was more than happy with it!