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The Story Engineer

Branding Identity & Social Media

Candice came to me for branding at the start of her freelancing career looking for branding to show off her structural and organized approach to self-publishing.

The objective of the project was to show that Candice could "bridge the gap" between an author's working manuscript into a fully self published and grammatically appropriate work of literature.

We did a few different takes and ended up with a bridge concept over books standing on end to look as though they were buildings. The sentiment behind it was that Candice could engineer a bridge with easy, stress-free editing to the land of self publishing.

The colors we went with were to represent her friendly, warm, reliable & trustworthy abilities to succeed at the tasks at hand.

Candice is wonderful to work with and I thoroughly enjoyed working with her.

 

You can find her here.

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