When the pandemic hit, my good friend Rachel came to me looking for a way out of retail that she could enjoy.

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She told me her dream was to open her own spiritual shop. Knowing Rachel, I knew I had to use purple - which worked out great for a magickal business!

 

The color palette we chose was both calming yet a toe dip into mystery which makes it both alluring and approachable.

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This was a gift to her — not only to raise her spirits and show that even during adversity, anything is possible; but also to visually embolden her dreams to make them approachable.

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While this hasn't came to fruition (yet!), I hope that someday soon, she'll take the leap of faith towards chasing her dreams and own her all-inclusive, spiritual safe space I know she's capable of.