The objective for this project was to be a beacon for worry-free bookkeeping for small businesses.

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After brainstorming awhile, the lighthouse idea stuck after the client showed me her son's breath-taking landscapes of the Pacific.

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We ran with a few different concepts for the flame and this was the winner. The idea was to be a guide in the often intimidating sector of business that catches even the longest running establishments up at times.

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"Having the right people on your team really matters when navigating a business" Sarah said.

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So a lighthouse seemed to be the best way to go. We made it a close-up instead of the typical full scale tower to emphasize the focus on the light in an often dark and difficult area of business.